Infinity Zone VR Arena respects your privacy and is committed to protecting the personal information of our guests and website visitors. This Privacy Policy explains how we collect, use, disclose, and protect your information when you visit our website, make bookings, or participate in our virtual reality experiences.
By accessing our website, creating an account, making a booking, or participating in any Infinity Zone VR Arena experience, you agree to the terms of this Privacy Policy and our Terms of Service.
1. Who We Are and Scope of This Policy
This Privacy Policy applies to:
– The website and online services located at Infinity zone VR webpage and any related subdomains or booking portals we control.
– In‑person services and experiences offered at Infinity Zone VR Arena locations owned or operated by The VR Arena, LLC d/b/a Infinity Zone VR Arena (“Infinity Zone VR Arena”, “we”, “us”, or “our”).
In some cases, our VR experiences may be operated by licensed or independent venue partners that are separate legal entities. When you book or participate through such partners, they may act as independent controllers of your personal information and maintain their own privacy policies. If you have questions about a specific partner venue’s practices, please contact that venue directly.
For personal information collected through our own website and directly managed locations, Infinity Zone VR Arena generally acts as the controller.
2. Information We Collect
We collect personal information in three primary ways: information you provide directly, information collected automatically, and information from third parties.
2.1 Information You Provide Directly
When you interact with us, you may provide:
Booking and account information
– Name
– Email address
– Phone number
– Language preference
– Billing/postal address (if needed for billing or receipts)
– Booking details (date, time, game, number of players)Player profile and gameplay information
– Player display name or nickname
– Date of birth (to verify eligibility and age‑based rules)
– Dominant hand preference
– Height
– Gender (optional, where provided)
– Gameplay session data (games played, scores, performance metrics, achievements)Communications and support
– Messages, questions, and support requests
– Responses to surveys, feedback forms, and reviews
– Contest or promotion entries
You may choose not to provide certain information, but this may affect our ability to process bookings, verify eligibility, or provide certain services.2.2 Information Collected Automatically
When you visit our website or otherwise interact with our online services, we automatically collect certain information, including through cookies and similar technologies:
– Device and browser information (e.g., IP address, browser type and version, operating system, device identifiers)
– Approximate location inferred from your IP address (e.g., city, region)
– Pages you visit, links you click, and how you navigate our website
– Booking flow interactions (e.g., items in your cart, abandoned bookings)
– Technical logs and error reports
When you participate in gameplay, we may also collect:
– Session timing and duration
– Game selection and in‑game events
– High scores and performance metrics
– Technical diagnostics about equipment performance or errors
We typically analyze this information in aggregate to understand how our services are used and to improve performance and safety, but it may sometimes be linked to your account or booking for operational or security purposes.2.3 Information from Third Parties
We may receive information from:
– Analytics and advertising partners, including information about how you interacted with our ads or our website.
– Payment processors, including limited payment verification data (we do not store full card numbers on our own servers).
– Social media platforms, if you interact with our pages, posts, or ads (subject to the platform’s own privacy settings and policies).
– Licensed operators or partner venues, who may share booking or gameplay details with us for operational, support, or analytics purposes.
3. How We Use Your Information
We use personal information for the following purposes:
Service delivery and bookings
– Process and confirm bookings and payments.
– Create and manage accounts and player profiles.
– Communicate about your reservation, schedule changes, or important service notices.
– Deliver VR experiences and related services.Customer support
– Respond to questions, support requests, and complaints.
– Investigate incidents, technical issues, and safety concerns.Personalization and gameplay experience
– Configure player settings (e.g., height, dominant hand) to optimize gameplay.
– Display leaderboards and in‑arena scoring within the location where gameplay occurred.
– Remember preferences for future sessions.Analytics and service improvement
– Monitor and analyze website usage and gameplay patterns.
– Improve content, features, safety processes, and equipment performance.Marketing and promotions
– Send promotional emails (e.g., updates, offers, event announcements) based on your preferences.
– Show ads or sponsored content on third‑party platforms based on your interactions with our site or services.SMS and text communications
If you provide your mobile phone number, we may use it to send transactional SMS/text messages related to your bookings and use of our services, such as confirmations, reminders, schedule changes, safety notices, and other important updates. We will only send SMS/text messages to users who have chosen to create an account and provided explicit consent during the process. Message and data rates may apply. You may opt out of SMS/text messages at any time by replying STOP to any message. You may also request assistance by replying HELP. You may additionally manage your preferences through your My Account page.
You can opt out of marketing communications at any time (see Section 7).Legal and compliance
– Comply with applicable laws, regulations, and lawful requests.
– Enforce our Terms of Service, protect our rights, safety, property, and those of our guests and staff.
4. Cookies, Tracking Technologies, and Global Privacy Control
4.1 Cookies and Similar Technologies
We use cookies, web beacons, pixels, and similar technologies on our website to:
– Make the site function properly (e.g., log‑in, security, session management).
– Measure how visitors use the site (analytics).
– Remember your preferences.
– Support marketing and advertising (e.g., retargeting, frequency capping).
Some cookies are “strictly necessary” (e.g., for security, basket functionality, core site operations). Others, such as analytics and advertising cookies, are non‑essential and may be controlled or disabled through your browser settings or our cookie tools (where implemented).
You can control cookies by:
– Using our cookie banner or preference center (where available).
– Adjusting your browser settings to block or delete cookies.
– Using third‑party opt‑out tools (e.g., industry opt‑out pages for interest‑based advertising).4.2 Global Privacy Control (GPC) and Other Opt‑Out Signals
Where required by applicable law and to the extent we engage in covered activities, we will treat recognized browser‑level opt‑out signals (such as Global Privacy Control, where technically detected) as a request to opt out of certain uses of personal information for targeted advertising or similar purposes.
Technical limitations may mean that not all browser tools or environments send these signals consistently. For more information about Global Privacy Control, see Global Privacy Control.
5. How We Share Your Information
We may share personal information with:
Licensed operators and partner venues
– To manage bookings and gameplay at partner locations.
– To handle local customer support, safety, and operational needs.
– To analyze performance and usage trends at specific venues.
Where you provide information directly to a licensed operator, that operator’s own privacy policy will also apply.Service providers
We use third‑party vendors to help us operate our business, including:
– Website and hosting providers.
– Payment processors.
– Analytics providers and marketing platforms.
– Email and communication tools.
– Security, fraud prevention, and IT support providers.
These providers are authorized to process personal information only as necessary to perform services on our behalf and are subject to contractual privacy and security obligations.Advertising and analytics partners
We may share limited information (such as hashed email addresses, device identifiers, or cookie data) with advertising and analytics partners to measure campaign performance, improve targeting, or build audiences, subject to your rights and preferences.
Legal, safety, and business transfers
We may disclose information:
– To comply with legal obligations, court orders, or lawful requests.
– To enforce our agreements and protect our rights, property, and safety or that of others.
– In connection with a merger, acquisition, asset sale, restructuring, insolvency, or similar corporate transaction, where personal information may be transferred as part of the business assets.
We may also share aggregated or de‑identified data that does not identify an individual, for research, analysis, or other lawful purposes.
6. International Data Transfers
Infinity Zone VR Arena is based in Texas, United States. If you are located outside the US, your personal information may be transferred to and processed in the United States and other jurisdictions with different data protection laws than your home country.
Where required by law, we will implement appropriate safeguards for international transfers of personal information.
7. Your Privacy Rights and Choices
Depending on where you live and applicable law, you may have certain rights regarding your personal information, including the right to:
– Access the personal information we hold about you.
– Correct inaccurate or incomplete information.
– Request deletion of certain personal information.
– Object to or restrict certain processing.
– Opt out of certain uses of personal information for targeted advertising or similar purposes.
– Withdraw consent where processing is based on consent.
You can exercise these rights by contacting us (see Section 11). We may need to verify your identity before responding to your request. Certain rights may be subject to limitations or exceptions under applicable law.7.1 Email and Marketing Preferences
You can opt out of marketing emails at any time by:
– Clicking the “unsubscribe” link in a marketing email; or
– Adjusting your preferences through your My Account page; or
– Contacting us using the information in Section 11.
We may still send you non‑marketing communications, such as booking confirmations, safety notices, or messages about changes to our terms or policies.
8. Data Security and Retention
We use appropriate technical, organizational, and physical safeguards designed to protect personal information against unauthorized access, loss, misuse, alteration, or destruction. However, no system or transmission is completely secure, and we cannot guarantee absolute security.
We retain personal information only for as long as reasonably necessary to:
– Provide the services you requested.
– Support legitimate business functions (e.g., security, fraud prevention, analytics).
– Comply with legal and regulatory requirements.
– Resolve disputes and enforce our agreements.
When personal information is no longer needed, we will delete, anonymize, or otherwise handle it in accordance with our data retention practices.
9. Children’s Privacy
Our services are not intended for children under the minimum age specified in our Terms of Service for participation in VR activities, and we do not knowingly collect personal information directly from children below that age without appropriate parental or guardian involvement.
If you are a parent or legal guardian and believe your child has provided us with personal information without your consent, please contact us using the details in Section 11, and we will take appropriate steps to investigate and delete such information where required by law.
10. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our practices, technologies, legal requirements, or other factors.
When we make material changes, we will:
– Update the “Effective Date” at the bottom of this Policy; and
– Provide additional notice where appropriate (for example, via a prominent notice on our website or direct communication).
Your continued use of our services after any update means you accept the revised Privacy Policy.
11. Contact Us
If you have questions, requests, or concerns about this Privacy Policy or our privacy practices, or if you wish to exercise your rights, you can contact us at:
– Email: [email protected]
– Phone: (469) 884‑2250
– Mailing Address: 1108 N Greenville Ave, STE 110, Allen, TX 75002
If your question relates to a specific licensed operator or partner venue, please contact that venue directly using the contact details provided on their website or booking materials.
Effective Date: 01/01/2026